Finding the Ultimate Fan In NYC

Without being a major sponsor, Wise wanted to activate around the World Cup and capitalise on the biggest sporting moment of the year.

The tournament created an opportunity to make more people aware of Wise's cross-currency product.

Bring Wise's sports strategy to life: Wise is the smart, simple way to manage money internationally, so fans can focus on football.

The campaign also had specific reach & engagement targets across four global markets (Brazil, UK, US and Japan).

I led global creator selection and management, onboarding and coordinating creators across multiple markets as part of a campaign budget above £250,000.

Regular check-ins, creative reviews and performance updates kept the work entertaining, strongly branded and aligned with campaign targets.

I managed delivery across more than 50 assets and 10 global creators.

The campaign turned Wise's sports strategy into entertainment-led product proof and delivered more than 35 million global views.

The hero YouTube film reached more than 1 million views in its first three days.