#2
Most-viewed video on the club's YouTube channelSt Kilda Football Club
An Athlete's Day in the Life
A personality-led YouTube format designed to build the profile of a young athlete and help supporters feel more connected to the club's emerging players.
Watch the work
@davidpatston73646 months ago
Excellent work from the media team putting this together. Great to see Darcy and Hugo seem to have developed a genuine bond. Hopefully they both play together for another decade or more. More content like this please! 🙏
19Reply
@simowhy53036 months ago
Great content, exactly what I’ve been hoping to see when I refresh my browser daily! 😇
8Reply
@jaydenhydesaints6 months ago
Absolute Jet, unreal to hear as a supporter the kids are going the extra mile pre training. Look forward to seeing these 2 tear it up next year
4Reply
Situation
St Kilda had significant roster turnover and drafted lots of young players that the fanbase didn't recognise.
Objective
Profile the personalities of the club's young players and build a stronger connection between fans and the new playing group.
Action
I led talent management, pre-production and the content rollout, while also leading the filming and editing of the video.
Result
The video became the second-highest viewed video on the club's YouTube channel.
Multiple cut-downs went viral across Instagram and TikTok, supported by a significant volume of positive fan feedback (see below)
Next project
Wise Oxford Street Branch