Wise Oxford Street Branch

As part of Wise's positioning as the number one account for international and domestic financial needs, the brand opened its first branch on Oxford Street.

The opening needed to increase awareness of Wise as an everyday account alternative.

Drive footfall to the UK branch, increase consideration of Wise's everyday account and achieve strong cross-channel reach through an earned-led creator campaign.

The work also needed to exceed earned benchmarks across views, engagement, branding, CPM and retention.

I ran the creator selection, managing and coordinating seven creators with a budget of around £30,000.

I also supported production on the ground, making sure every creator captured the experience in a strongly branded and social-first way.

Content had to be held back after stronger-than-expected footfall from people who had seen the videos.

The campaign delivered more than 2 million views, 2.59% engagement by post and a £0.0144 earned eCPV against a £0.05 benchmark.